A library of OKRs are available for use in Ally with the click of a button. These OKRs are spread across 9 different segments of business. It is a great place to go to get some inspiration or to see what a great OKR looks like.

When creating a new objective simply click "See Examples."

This will take you to the library. You can choose any of these OKRs with the click of a button and then tailor them to your organizations needs.

Current Library

Company Wide Segment

O: Research and improve customer satisfaction

KR: Exceed Net Promoter Score (NPS) of over 8.0

KR: Get 1000 survey responses to annual satisfaction survey

KR: Conduct 50 phone interviews with top customers

KR: Conduct 15 phone interviews with recently churned customers

KR: Present an action plan of 10 improvements for next quarter

O: Successfully launch version 3 of our main product

KR: Get over 10000 new signups

KR: Get published product reviews in over 15 publications

KR: Achieve sign-up to % trial ratio of over 25%

KR: Achieve trial to % paid ratio of over 50%

O: Achieve record revenues while increasing profitability

KR: Hit quarterly revenue of over $1000000

KR: Start sales in 2 new countries and achieve first quarter revenues totaling over $100000

KR: Increase gross profit margin % from 54% to 63%

O: Simplify & clarify our product, messaging, presentation of things we do

KR: 25 on-site user-testing sessions to understand key product misunderstandings

KR: 10 tests of our recent infographics and slide decks for customer understanding

KR: Get 1000 answers to an online user survey sent to all last quarter's signups

KR: Conduct a team hackathon to create and publish full portfolio of product materials

KR: Present an action plan for next quarter's messaging improvements

O: Increase recurring revenues

KR: Reach monthly recurring revenue ($ MRR) of $250000

KR: Increase the share of monthly subscriptions vs one-time contracts sold to 85%

KR: Increase average subscription size to at least $295 per month

KR: Increase annual renewals to 75%

KR: Reduce churn % to less than 1% monthly

O: Finish raising new capital for our growth needs

KR: E-mail and phone outreach to 100 VCs and seed funds

KR: Get at least 30 second contact meetings or conference calls

KR: Solicit at least 3 term sheets of our minimum required terms

KR: Close an investment round with the minimum of $10 million pre-money

O: Improve internal employee engagement

KR: Conduct 3 monthly meetings

KR: Interview 48 employees on their needs for improving our work culture.

KR: Implement using OKRs and Ally software in all teams

KR: Reach weekly employee satisfaction score of at least 4.7 points

O: Be excellent - improve to be the best in whatever we do

KR: All 13 teams to have an internal brainstorm meeting:

KR: Benchmark everything related to product to 10 key competitors

KR: Survey 100 customers on their thoughts where we need to be better

KR: Create an action list of 10 company-wide improvement activities

Sales Segment

O: Achieve record revenues while increasing profitability

KR: Hit quarterly revenue of over $100000

KR: Start sales in 2 new countries and achieve first quarter revenues totaling over $100000

KR: Increase gross profit % margin from 23% to 54%

O: Kickstart sales process activity indicator improvements

KR: Increase calls per salesperson to 6300 per quarter

KR: Achieve at least 315 demo calls per salesperson per quarter

KR: At least 33% of online signups % reached via calling them back

KR: Have each salesperson spend at least 84 hours per month on support chat

O: Increase recurring revenues

KR: Reach monthly recurring revenue ($ MRR) of $250k

KR: Increase the share of monthly subscriptions vs one-time contracts sold to 85%

KR: Increase average subscription size to at least $295 per month

KR: Increase % annual renewals to 75%

KR: Reduce churn % to less than 1% monthly

O: Collect more accurate sales leads data

KR: Create the list of lead metrics and scripted questions to collect in CRM

KR: Make sure at least 75% of leads have the obligatory question answers filled in

KR: With development automate the data collection from our backend to CRM

KR: Redesign signup form to ask for 3 new obligatory screening questions

O: Increase the quality of our sales approach

KR: Make sure at least 50% of signups % called back in first 24 hours

KR: Have all salespeople listen in to at least 10 product demos of other team members

KR: Create a best practices sales process document with minimum allowed service levels

Marketing Segment

O: Simplify & clarify our product, messaging, presentation of things we do

KR: 25 on-site user-testing sessions to understand key product misunderstandings

KR: 10 tests of our recent infographics and slide decks for customer understanding

KR: Get 1000 answers to an online user survey sent to all last quarter's signups

KR: Conduct a team hackathon to create and publish full portfolio of product materials

KR: Present an action plan for next quarter's messaging improvements

O: Activate user-testing of our content

KR: Talk to 10 external editors to receive feedback on our articles and infographics

KR: Conduct 21 face to face content testing & interview sessions with users

KR: Organize an online survey with min 100 answers to rate our various content

O: Achieve record metrics in all areas of marketing

KR: 170000 website visitors

KR: 23000 signups

KR: 7500 trials

KR: 3500 new paid customers

KR: Maximum paid user acquisition cost of $25

O: Improve our content and its distribution

KR: Implement 12 new channels/mediums where to post old or new content

KR: Get 60 marketing takeaways from reading 1h of marketing materials a day

KR: 1 test from a product review site for paid promotion

O: Understand our customers and analyze their behavior

KR: Conduct 12 online client surveys and analyze the results

KR: Map our customer journey to understand what influences their buying decision.

KR: Map and analyze all of our current marketing channels and give at least 10 recommendations to improve them.

O: Successfully implement the weekly newsletter

KR: Finalize the content strategy, key messages and topic structure for next 6 months

KR: Grow subscriber base at least 5% per week, getting to 50000 readers

KR: Increase the CTR% to above industry average 3.5%

Finance Segment

O: Improve annual budgeting and business planning

KR: Conduct a day-long planning session with each division manager

KR: Receive business line budget proposals before Sept 1st

KR: Have each business line manager start using our online dashboards

KR: Close the final budget by November 30th

O: Finish raising new capital for growth needs

KR: E-mail and phone outreach to 100 VCs and seed funds

KR: Get at least 30 second contact meetings or conference calls

KR: Solicit at least 3 term sheets of our minimum required terms

KR: Close an investment round with the minimum of $10 million pre-money

People Segment

O: Improve internal employee engagement

KR: Conduct 3 monthly meetings

KR: Interview 48 employees on their needs for improving our work culture.

KR: Implement using OKRs and Ally software in all teams

KR: Reach weekly employee satisfaction score of at least 4.7 points

O: Define and promote company culture and values

KR: Survey all employees on our current values (min 75 answers received)

KR: With 3 separate teams, conduct brainstorm sessions to redefine our culture

KR: Design and promote our new values on intranet and in office environment

O: Recruitment outreach campaign for engineering

KR: Conduct career day seminars in 5 universities

KR: Harvest Linkedin to collect 250 potential new candidates

KR: Organize an open career day at the office with at least 50 participants

KR: Redesign and publish our careers and jobs website section

O: Improve satisfaction with receptionist’s work

KR: Decrease number of complaints and negative feedback per quarter from 15 to 5

KR: Increase positive feedback items and praise from 5 to 15 per quarter

KR: Increase end-user satisfaction rating from 4.0 to 4.5

O: Design and launch internal Employee Academy

KR: Survey 15 team leaders on our educational needs and gaps

KR: Talk to 3 other companies HR Directors on how they do internal education

KR: Define 10 training modules and design content for each

KR: Conduct the first 3-day team offsite to test out the Academy curriculum

Product Management Segment

O: Successfully launch version 3 of our main product

KR: Get over 10000 new signups

KR: Get published product reviews in over 15 publications

KR: Achieve sign-up to % trial ratio of over 25%

KR: Achieve trial to % paid ratio of over 50%

O: Activate user-testing of our product

KR: Conduct at least 21 face to face user testing & interview sessions

KR: Receive at least 15 video interviews from Usertesting.com

O: Implement new 360-degree product planning process

KR: Document clear role division between sales, marketing, design and development

KR: Decide on and document the process of input methods to and from sales, marketing, design and development back into product management

KR: Integrate user testing into all activities in product planning and design phase

KR: Integrate user testing into pre-launch testing phase

O: Research, analyze & understand what our users and non-users really think

KR: Sales team to conduct 50 phone interviews with key accounts

KR: Support team to conduct 50 phone interviews with churned accounts

KR: Product management to interview 25 external team leaders (non-users)

KR: Design team conduct 30 web-based user testing sessions on new and old users

Engineering Segment

O: Improve our testing procedures

KR: Implement test-driven development in 3 new development teams

KR: Increase unit test coverage to 75% of code

KR: Conduct a security assessment of our codebase using automated tools

KR: User-test page prototypes on 12 people

KR: Make sure satisfaction score of product management to testing team is at least 7.5

KR: Discover at least 100 bugs and open issues in old code not reviewed in 6 months

O: Refactor our old user management module

KR: Survey 5 external API users regarding issues with our authentication

KR: Discuss the user management code usage with 5 engineers having used it in production

KR: Rewrite and launch new version of our user management module

KR: Rewrite the API user authentication for new version

O: Review and improve our data security procedures

KR: For learning, review security policies of 5 other companies

KR: Conduct external penetration testing using at least 2 different software packages

KR: Document our backup policies and make sure they get implemented

KR: Guarantee uptime and availability of 99.95%

Customer Success Segment 

O: Research and improve customer satisfaction

KR: Exceed Net Promoter Score (NPS) of over 8.0

KR: Get 1000 survey responses to annual satisfaction survey

KR: Conduct 50 phone interviews with top customers

KR: Conduct 15 phone interviews with recently churned customers

KR: Present an action plan of 10 improvements for next quarter

O: Improve satisfaction with support team's work

KR: Decrease number of complaints and negative feedback per quarter from 15 to 5

KR: Increase positive feedback items and praise from 5 to 15 per quarter

KR: Increase end-user satisfaction rating from 4.0 to 4.5

Design Segment

O: Redesign and launch our new landing page

KR: Test existing landing page on external users for understanding issues

KR: Conduct stakeholder interviews with 10 people from sales and marketing

KR: Design new version of our site structure, navigation and all pages

KR: User-test page prototypes on 12 people

KR: With development and marketing, launch by November 1st

KR: Increase visitor to % sign-up ratio from 9% to 15%

O: Promote our design team as the best place to work

KR: Apply for 5 external design competitions

KR: Publish 2 open source design and UI/UX freebies

KR: Conduct 3 monthly designer meetups at our office

O: Become a strongly design driven company

KR: Establish a set of live brand and design guides and assets, as PDF and online

KR: Set budget for design software, online presence accounts (like Dribbble), and premium resources that make no sense to create ourselves (mockup templates, wireframe kits, stock photos and illustrations)

KR: Run at least 1 Google Sprint http://www.gv.com/sprint/

O: Support marketing and sales with design deliverables

KR: 12 infographic and slide sets

KR: 1 special campaign marketing minisite

Did this answer your question?